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REFRESH ME BETTER! Trends in soft drinks (NARTD)
Looking back 20 years ago, the market of soft drinks was dominated by carbonated flavored drinks who were competing to draw your attention through shocking flavors and tastes Today people are much more in search for discreet functional benefits of soft drinks to restore their body balance. How much of the old joy is still present in the category? Is functional drinking taking the lead In NARTD? What does “refresh me better” mean today?
REFRESH ME BETTER! Trends in soft drinks (NARTD)
Looking back 20 years ago, the market of soft drinks was dominated by carbonated flavored drinks who were competing to draw your attention through shocking flavors and tastes Today people are much more in search for discreet functional benefits of soft drinks to restore their body balance. How much of the old joy is still present in the category? Is functional drinking taking the lead In NARTD? What does “refresh me better” mean today?
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